Stelios Eleftheriou Blog

You’ve heard it time and time again…

It’s not your fault!

Actually I’ve read it in a sales letter earlier today and it has triggered this post.

I’m not debating whether the phrase “it’s not your fault” is not working in sales letters.  It’s been used for ages so it is working.  The fact that it hasn’t worked on me just means that I’m not their target market.

But I wanted to post about this…

When marketers use this phrase in their sales letters they are obviously trying to create empathy with their target market.

You are fat? It’s not your fault … there are so many fast food places around your house.

Not making enough money? It’s not your fault … those damn gurus just sell crap so they  can rip us off and get even more rich.

… I think you get the idea.

Well, unless you are severely physically handicapped, IT IS YOUR FAULT!

If we just stop blaming others and take responsibility everything becomes so much easier.  When we don’t have that excuse that “it’s not our fault” - then there’s only one direction we can head to… and that’s up.